Weider Health & Fitness, the abreast captivated Woodland Hills administrator of fettle magazines founded by anatomy architect Joe Weider, has bought Weslo Inc., one of the nation’s better makers of home exercise equipment.
Neither Weider nor Weslo admiral would acknowledge the amount Weider paid for Weslo, which is based in Logan, Utah, and is accepted to accomplish as a analysis of Weider Health. The auction was final Friday.
A Weider agent would alone say that Weslo has anniversary sales of added than $90 million. Scott Watterson, admiral and arch authoritative of Weslo, which is additionally abreast held, would not animadversion on the accurateness of the figure.
Weider’s aggregation is best accepted for publishing the fettle magazines Flex; Beef & Fitness; Shape; and Sports Fitness, which accept a absolute apportionment of 1.7 million. Weider has ahead claimed that the company’s revenues are about $200 amateur annually.
Weslo, founded 10 years ago as a maker of wood-burning stoves, now makes exercise bicycles, treadmills and canoeing machines beneath its own name and additionally for retailers such as Sears. It claims to be the nation’s better maker of calm exercise trampolines.
Watterson said Highland Associates, a clandestine advance close based in Boston, bought a authoritative absorption in Weslo three years ago. Watterson and Gary Stevenson had ahead endemic the company, which they had co-founded as business acceptance at Utah State University forth with a partner, Blaine Hancey.
The acquirement of Weslo is a above amplification into the exercise accessories acreage for Weider, which already sells such exercise accessories as dodo sets and weight-lifting benches.
The family-owned aggregation was founded by Joe Weider, 64, a Montreal built-in who began by publishing a fettle newsletter in 1940. Weider, administrator of the company, already placed in the top bristles in a Mr. Universe contest. He is accompany with anatomy architect and amateur Arnold Schwarzenegger, who credits Weider with allowance him acreage his aboriginal blur role in a mid-1970s B-movie alleged “Hercules in New York.”
In accession to publishing magazines, Weider sells comestible supplements such as “Bib,” a crumb mix, and assorted comestible articles for anatomy builders.
In 1985, the aggregation agreed to pay at atomic $400,000 to achieve a Federal Trade Commission complaint that Weider falsely claimed that its “Anabolic Meta-Pack” and “Dynamic Life Essence” vitamin pills answer beef growth.
The FTC said the pills were “virtually worthless.” The aggregation did not accept guilt, but said it agreed to the adjustment to abstain a cher cloister fight.
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