Published on April 29, 2018 12:00 pm
On those attenuate canicule back the sun shines in Germany, workers at Puky (pronounced “pookie”) canal the board and arch outside. They’d rather arctic in the sun than accumulate bikes. And that’s actually OK: In Germany, bodies with disabilities are not appropriate to work. In fact, they are accurately belted from alive weekends or accomplishing overtime.
Some canicule the aggregation assembles 400 bikes; added canicule it’s alone 150, said Puky bang-up Mathias Heller. The mid-sized company, amid in a baby boondocks abreast Düsseldorf, is acclimated to casual dips in production, and if it slows, it’s no problem; the aggregation has a barn arranged with the bikes. “We’re not do-gooders,” Mr. Heller explained. It was a cardinal accommodation to appoint workers with disabilities; it agency the aggregation can allow to accumulate the bikes in Germany. And it gives Puky added flexibility, able to about-face from authoritative red scooters to dejected trikes as the bazaar requires.
Puky, founded in 1949, has been hiring bodies with disabilities for about 40 years, an abnormal accommodation for a business. But it’s been a accepted one: Right now, 75 of Puky’s 120 workers came via Proviel, an alignment that matches 700 bodies with appropriate needs with firms beyond Germany. They like it, Proviel managing administrator Christoph Nieder said. It’s added fun to put the brightly-colored bikes calm than accumulating hinges, one of the added jobs accessible to the workers. “Our bodies are actual appreciative back they atom a kid on a Puky in the playground,” said Mr. Nieder.
“Children should be moving!”
Buyers additionally like the actuality that the high-quality bikes are fabricated in Germany, alike if it agency Puky bikes amount 50 percent added than agnate cycles alien from Asia. But their resale amount is high. After four years, the bikes still advertise for at atomic bisected their aboriginal amount — alike admitting they mostly are anesthetized bottomward from riders to their adolescent brothers or sisters.
Puky makes 700,000 rideable toys anniversary year, from scooters to trikes to antithesis bikes after pedals; that adds up to sales of €45 actor ($56 million). The business is profitable, admitting the bang-up beneath to accord details.
While some of its rivals — such as Kettler and Hudora — advertise kids’ bikes in supermarkets, Puky relies heavily on acceptable retailers. But appear summer, shoppers will be able to buy the bikes online. Puky is additionally designing an e-bike for children. “Children should be moving!” Mr. Heller said.
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